Dr. Sloan has been a contributing editor to Food
Technology magazine for nearly 20 years. She initiated Food Technology’s
State-of-the-Industry reports including the Top
10 Food Trends and Functional Food Trends, What America Eats, Great Ideas from
Abroad and more.
Sloan Trends, Inc., a 22-year old San Diego-based
consultancy helps identify new market opportunities for U.S./global food,
beverage, foodservice, ingredient and commodity board marketers.
She was formerly Editor-in-Chief of McCall's magazine; Director of the Good Housekeeping Institute/Seal
& Asst. Editor-in-Chief, Good Housekeeping magazine – each with > 35
million readers/month; SVP/International Director, Food & Nutrition, Hill
& Knowlton Public Relations; the 1st Scientific Director, Am. Assoc. of
Cereal Chemists & Director of Nutrition Communications & Technical
Services, General Mills. Of note: the first director of the Good
Housekeeping Institute was Dr. Harvey Wiley, who started the U.S. Food &
She has authored more than 470 articles on food,
nutrition, health marketing and co-authored two college text books on
nutrition. She has appeared on many radio and television programs, including the Today Show, Good Morning America, etc.
She is the 2012 recipient of the Calvert L. Wiley Award
from the Institute of Food Technologist’s for “outstanding service to the food
industry” and has served as national President of IFT’s Nutrition/Student
Divisions and of the Minnesota section.
She has received two John J. Hill Awards for Excellence
in Public Relations for the Kraft Fat-Free introduction and Wendy’s Int’l.
She has a B.S. in Food Science, Rutgers University; Ph. D.
in Food Science/nutrition and television/journalism from
the University of Minnesota.
She lives in Escondido near the Wild Animal Park,
where the endangered species are allowed to roam free for the San Diego Zoo. Liz
is married to Retired Marine Colonel, James Barton Murtland and is the Mom to 3
cats Winston, Churchill and Blondie. She is the Commodore of the Santa
Margarita Yacht Club on Camp Pendleton