Dogwood IFT Food Industry Expo
October 29, 2019• Cabarrus Arena & Event Center• Concord, NC
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11:45                                                                   Lunch






“What's Next! Trends, Issues and Opportunities:
Foods/Drinks 2019+


Elizabeth Sloan
President, Sloan Trends Inc.

Contributing Editor,
Food Technology magazine
Marketing Editor,
Nutraceuticals World magazine

This fast-paced data driven presentation will outline the new megatrends impacting the food and beverage industry for the next few years, from the new Millennial baby boom, to outsourcing meals and eating alone. Dr. Sloan will update the latest on clean label, natural, organic and GMO foods and identify the next generation of food avoids.  Stay tuned for the latest heath/wellness trends and demands including what benefits and ingredients consumers are most interested in getting from foods/drinks.

Dr. Sloan has been a contributing editor to Food Technology magazine for nearly 20 years. She initiated Food Technology’s State-of-the-Industry reports including the Top 10 Food Trends and Functional Food Trends, What America Eats, Great Ideas from Abroad and more.

  Sloan Trends, Inc., a 22-year old San Diego-based consultancy helps identify new market opportunities for U.S./global food, beverage, foodservice, ingredient and commodity board marketers.

  She was formerly Editor-in-Chief of McCall's magazine; Director of the Good Housekeeping Institute/Seal & Asst. Editor-in-Chief, Good Housekeeping magazine – each with > 35 million readers/month; SVP/International Director, Food & Nutrition, Hill & Knowlton Public Relations; the 1st Scientific Director, Am. Assoc. of Cereal Chemists & Director of Nutrition Communications & Technical Services, General Mills.   Of note: the first director of the Good Housekeeping Institute was Dr. Harvey Wiley, who started the U.S. Food & Drug Admin.

  She has authored more than 470 articles on food, nutrition, health marketing and co-authored two college text books on nutrition. She has appeared on many radio and television programs, including the Today Show, Good Morning America, etc.

  She is the 2012 recipient of the Calvert L. Wiley Award from the Institute of Food Technologist’s for “outstanding service to the food industry” and has served as national President of IFT’s Nutrition/Student Divisions and of the Minnesota section.

  She has received two John J. Hill Awards for Excellence in Public Relations for the Kraft Fat-Free introduction and Wendy’s Int’l.

  She has a B.S. in Food Science, Rutgers University; Ph. D. in Food Science/nutrition and Television/journalism from the University of Minnesota.

She lives in Escondido near the Wild Animal Park, where the endangered species are allowed to roam free for the San Diego Zoo. Liz is married to Retired Marine Colonel, James Barton Murtland and is the Mom to 3 cats Winston, Churchill and Blondie. She is the Commodore of the Santa Margarita Yacht Club on Camp Pendleton